“Everyday is a fashion show & the world is the runway” Coco Chanel.
Runway to Racks, ISDI Parsons Mumbai, 2017.
Runway to Racks is an in-house ramp show committed to boast the brand management capacities of Fashion Business Management students at ISDI Parsons Mumbai.
The show of 2017 was held on the 11th of August, phenomenal as it was managed entirely by the student body of Fashion Communication under the keen guidance of Ms.Poonam Mishra, Program Director. The collaborative efforts of both teams in departments Guest Coordinators, Designers, Models, Hair and Makeup, Social Media Coordinators and more, managed the flow of the event smoothly.
It began with welcoming the guests of the day Payal Singhal, Jennifer Mehta, Sonam Shah, Aanam C. and ISDI’s very own Radha Kapoor. I took along with me Ms. Sonam Shah of The Label Life on a walk through the proposed brand stalls followed by which everyone settled for the fashion show.
The bold approach of each aspect of the show – the designs, concepts, model walk, student enthusiasm, management; were fairly exposed. A talk with the guests to give the best of their advice adorned the climax of Runway to Racks 2017. The show as a first experience of managing a Fashion event was majorly educative of the endless possibilities. It surely enlightened my understanding of the backstage and on stage sailing of the event and bodies that run under it.
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