Social media and online engagement has become an essential part of marketing in the 2010s. But when it comes to Comme, they don’t believe in the idea of digital marketing. Hence their online presence and activity is majorly missed by their consumers worldwide. This fashion film is aimed to release on various social media portals such as Instagram and Twitter along with their webpage. It would also be played inside the DSM visual set up.
So I designed samples of how the film would look on their web portals. It was very important to maintain the brands identity and acquire their in-store feel. For the same, I used the photographs clicked by Lauryn J. on set behind the scenes.
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